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Warner Putting Brakes on Total HD Disc

Posted in Live (July 11, 2007 at 3:24 pm)

Warner Bros., finding a lack of interest from its fellow Hollywood studios, is delaying the introduction of its Total HD disc that has the same movie in both Blu-ray and HD DVD formats on one disc. The problem for Warner is that it is one of only two studios that have embraced both formats (Paramount is the other), while just Universal is using HD DVD. All of the other studios have lined up behind Blu-ray and thus don’t see much of a need for the Total HD disc.

From a consumer perspective, Total HD makes sense because it eliminates the concern about choosing the “wrong” next-gen DVD player. From a business perspective, however, HD DVD is losing the battle in Hollywood, and with just two studios taking a format-agnostic stance, Total HD backers clearly have some work to do to get it further off the ground.…more

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