Who all doesn't know anything about RFID? I think there are still a lot many who may pass it off as some brand of jeans but AIM Global has vowed to change all this as it has come up with an aggressive RFID campaign in US to spread awareness about the technology and the benefits offered by it. The campaign will be imparting information through consumer oriented RFID applications and dismiss any myths associated with it.
Targeted at public and policy makers it will be highlighting benefits of the technology from the viewpoint of consumers. The campaign has a theme of RFID: Making the World a Better Place and centers around safety, security and convenience offered by the technology to its consumers.
Definitely this seems to be a positive step towards bringing out the true colors of the technology and will surely go a long way in helping the development of the technology and spread the much needed awareness it requires.
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