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More Gift Card Searches and Other Holiday Tidbits

Posted in Live (December 17, 2007 at 11:54 pm)

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Hitwise, the Web measurement service, put out some results on some of the trends in online holiday shopping for last week. (And photo from Chrisdecurtis)

*U.S. Traffic to Alternative Payment Web sites (e.g. Google Checkout, Bill Me Later, etc.) is up 17%

(I guess like me, they’re getting sick and tired of Paypal)

*Search Engines are responsible for 29 percent of Retail website visits.

(This seems smaller than I would have thought. People are going directly to merchants or to comparison shopping sites.)

*Traffic to Social Shopping web sites is up a lot. Examples include Kaboodle, ThisNext, and StyleHive.

(They say the traffic is up 683%. But I think that’s so high that it has to be off a tiny tiny base)

*Searches on the term ‘gift cards’ is up 29%

(Ok, this one befuddles me. I really don’t like gift cards. I never use them up entirely or I end up having to spend my own money to get what I want. Ugh!)

…more

The $8 billion story/scamWhere did you holiday shop?Gift cards, the gift that keeps on takingiPond Combines Portable Speaker With a Fish Tank, Enrages Animal Rights ActivistsEngadget’s Holiday Gift Guide, 2007!

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