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EU Worries About Privacy in Google Deal

Posted in Live (December 17, 2007 at 11:55 pm)

European lawmakers plan to take the unusual step of pressing antitrust regulators next month to look at privacy concerns raised by Google Inc.'s intended takeover of online ad tracker DoubleClick. The $3.1 billion deal has spurred rivals and consumer advocates to complain about the control they say it would give Google, the world's most popular search engine, over Internet advertising and personal information. Both the European Commission and the U.S. Federal Trade Commission are scrutinizing the sale, with the U.S. looking mainly at privacy and EU officials focusing on how the deal could affect the Internet ad market. They plan to complete their inquiry by April 2.

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