Well that didn’t take very long at all. Late last week, it was revealed that Sears.com was revealing past purchases to anyone who knew your name, address and phone number — a violation of Sears’ own privacy policy. And, by Monday, we have a $5 million class action lawsuit against Sears. While I do think Sears made a huge mistake here, the class action lawsuit seems a bit extreme. There’s no evidence that anyone was actually hurt by this — and while it was a dumb move by Sears, it’s not difficult to understand how it likely came about. Chances are Sears will settle this quickly just to get it out of the news, but really the only winners will be (as per usual) the lawyers.
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