Less than a month after closing its online movie download service, Wal-Mart (NYSE: WMT) may be looking to start it again, in a different form, reports MCN, citing sources who met Wal-Mart execs at CES earlier this week. Late December, the retail giant shut down its same-day-as-DVD video download service, citing Hewlett Packard’s decision to discontinue the service that powered it.
The story says Wal-Mart execs met with DRM firms to gather information..they were interested in how to allow downloaded movie files to be burned onto discs, for playback on a separate DVD player, something it didn’t offer before. Tough to see how it would succeed against so soon, unless the company radically rethinks its approach to DRM.
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April 3rd, 2008 at 12:01 pm
you haven’t seen yet.