Just in time for the Super Bowl and ahead of IAC’s (IACI) breakup, Ticketmaster has struck a deal to acquire online ticket scalper TicketsNow for $265 million. This follows eBay’s (EBAY) acquisition of StubHub for $310 million last year. TicketsNow is the second-largest online ticket scalper after StubHub, having sold $200 million worth of tickets in 2006.
Many
of the tickets that scalpers, er, brokers, sell on these secondary
marketplaces are initially purchased from the Ticketmasters of the
world. So the markup is a missed opportunity for Ticketmaster, whose
own TicketExchange has shown lackluster performance.
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